It's essential for SEO experts to know about Google's latest algorithm update and how it affects the search engine.

Technical set-up


The technical set-up for SEO strategy involves optimizing your site for search engines. This includes making use of schema markup and structured data.

Rich Text

These results are also known as "rich text snippets" and can lead to higher brand visibility, more clickthroughs, and more voice searches.


Both of these techniques enable search engines to contextualize your site's content and create featured search results.


By incorporating long-tail keywords into your content, you will create a more natural and organic SEO strategy that will get your content noticed by Google.

searcher types

When a searcher types in "buy blue trek bike," they likely have a specific product in mind. The search result is likely to include links to purchase the product.

broad keywords

You can use broad keywords to attract traffic, but if your customers are not searching for your product, they aren't likely to pay for it.

Anchor Text.

Also, they will help you reduce over-optimized anchor text. A long-tail keyword strategy is an excellent way to get more targeted visitors and traffic to your site. By focusing on long-tail keywords, you can increase your conversion rate and attract more quality visitors. It's also essential to include headings and titles in your content. The key to a successful SEO strategy using long-tail keywords is to match them with the user's intent. Technical set
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New Phone

But the intent of the search can change over time. In 2012, the phrase “iPhone 5” was commonly searched for a new phone, but now it’s more informational.

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Avoid Displaying

Not only can this help avoid displaying unrelated search results, but it will help you structure your pages in a way that matches the buyer’s journey.

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Sale Shoes

For instance, if a user searches for “sale shoes” but finds results that are unrelated to that product, they’ll likely try another search to find what they’re looking for.

That's because 69% of Americans shop online, and the intent of the search is to purchase something.

Content Targeting

The process of identifying user intent is not a simple one, though. Observing search results and analyzing search modifiers will tell you what your target audience is looking for. In addition, search results will often include modifiers that identify the type of information a user is looking for. Content targeting user intent is more concentrated and effective than content focused on specific keywords. To improve SEO and website relevance, you should research which keywords are converting the best and then shift your focus to the intent of your users. For example, articles with tips or practical advice are very likely to generate high conversion rates.


In addition to optimizing content for keywords that are relevant to user intent, you should also consider the location of the searcher when evaluating the user’s intent. For example, if a person searches for “iPhone cases under $20” in New York, the search result will also include a restaurant with that name or a plant with the same name in New York.